Last updated: April 2026 — James Whitfield, Better Estimate
At Better Estimate, we believe in providing our readers with honest, unbiased information and recommendations. As part of our commitment to transparency, we want to make it clear that our website may earn commissions through affiliate relationships with some of the online casino operators we review and recommend.
Affiliate links are special URLs that allow websites like Better Estimate to earn a commission when our readers click on them and sign up with the linked casino operator. These commissions come at no additional cost to you, the reader - they are paid by the casino operator as a way of rewarding us for referring new customers to their platform.
Despite these affiliate relationships, you can trust that our reviews and recommendations are always honest, objective, and in the best interests of our readers. The opinions expressed by our lead reviewer, James Whitfield, are his own and are not influenced by any financial incentives.
When evaluating online casinos, James draws on his extensive experience and expertise in the gambling industry to assess key factors such as game selection, bonuses and promotions, banking options, customer support, and overall user experience. He also takes into account important considerations like licensing, security, and responsible gambling measures.
Only casinos that meet James' high standards for quality and player safety will receive a recommendation on Better Estimate. You can be confident that any casino featured on our site has been thoroughly vetted and represents a safe, trustworthy option for UK-based players.
As the owner and lead reviewer for Better Estimate, James Whitfield has been immersed in the world of online gambling for over a decade. He holds a degree in gambling management and has worked in various roles within the industry, giving him a deep understanding of how online casinos operate and what players should look for.
James is committed to providing honest, helpful information to our readers. He does not allow financial incentives to sway his opinions, and he is always upfront about any affiliate relationships that may exist. You can trust that his reviews are a true reflection of his expert assessment of each casino's merits and drawbacks.
We hope this affiliate disclosure has helped to clarify our approach to reviewing and recommending online casinos on Better Estimate. If you have any further questions or concerns, please don't hesitate to reach out to us. We're dedicated to maintaining the trust of our readers and providing a reliable, trustworthy resource for all your gambling needs.