In the world of business, it’s not always easy to generate leads. As a real estate agent, you’re constantly looking for ways to get potential clients in your door. In this blog post, we’ll be talking about lead generation tips for real estate agents that will help get your business on the right track.
Lead Generation Ideas Real Estate Agents can Utilize
How do you generate leads for your real estate listings? You could take the time to go door-to-door and talk to neighbors, or knock on every office door in a five mile radius. Or you could find ways of generating more leads with less work. You may be wondering what the best way is to get clients? Here are some ideas for generating leads:
- Post your listings in as many places as possible- including social media sites like Facebook and Twitter;
- Post advertisements on Craigslist, Google AdWords, and other online classifieds.
- Join a local board of Realtors where members can post their listings there too.
- Attend networking events geared towards real estate agents (such as Chamber of Commerce mixers). This is one of the best ways to meet new people who may need your services.
How to improve and boost your online lead-gen process with more leads and better-quality leads
The first thing you need to do to improve the lead-gen process is find out what kind of leads are best for your business and what marketing channel is the most suitable to reach and gain exposure to this category of leads. Both SEO and PPC can be equally effective in gaining high-quality leads. However, leads that come from organic search (not paid search traffic) tend to be more quality and cost less. Apart from optimizing landing pages for commercial keywords, strategy which proved effective in lead generation for us is building a set of tools that help your leads and potential customers.
Mortgage calculators and similar tools are hugely popular with potential home buyers, and they give real estate companies an opportunity to provide some help to and bolster affinity with prospective customers earlier in the lead journey. Widely searched calculators include:
- Investment property calculator
- Mortgage payment calculator
- FHA mortgage calculator
- Best mortgage calculator
- Cost of buying a house calculator
- Home loan calculator
- Real estate calculator
Instead of looking for solutions elsewhere, potential customers can find the tools right on the real estate website where they’re already looking at listings. It’s a great strategy to keep leads engaged and on your brand’s page as they progress through the customer journey.
You can use a qualified list broker or go straight to Google Adwords and start bidding on keywords related to your niche. First you need to identify related high-intent keywords. Then set up customized personalized landing pages that have compelling copy with strong calls-to-action. So people who click through will be more likely to fill in their contact information. Make sure pages align with industry standards.
Key points on lead generation for real estate agents
When you’re in the business of selling homes, getting more leads is near and dear to your heart. You know that as soon as a buyer or seller learns about your services, they will be on their way over for an appointment so it pays to have plenty available at all times. The best way to optimize lead generation for real estate agents is by setting up landing pages. Sell with clear calls-to-action such as “call now” buttons. In this way visitors can reach out directly from there if needed.
The most effective lead generation strategies include:
- Create an effective lead generation plan
- Use a CRM to track your leads and follow up with them
- Offer incentives for referrals from satisfied clients
- Utilize social media to reach new potential buyers or sellers
- Reach out to past customers to see if they have any friends or family who are looking for a house
- Make sure you’re using the right language on your website, in emails, and on social media posts – use phrases like “I’m here to help” instead of “I want your business” so that it feels more personal and less sales-y
- Be sure to create a website for your real estate agency that is optimized for search engines and mobile devices
- Create an online presence with social media platforms, such as LinkedIn and Facebook
- Develop a lead magnet (a free report or eBook) to build trust with potential customers
- Build relationships by attending networking events in your area
- Become active on relevant discussion forums where you can share content about the industry
- Offer free consultations to help people understand what it’s like working with a real estate agent
We’ve provided you with some great lead generation tips to help your real estate agency get more leads. Have you tried any of these strategies? If not, reach out and we can help! Contact the Better Estimate team today for a free consultation on how our suite of tools can be used to increase sales in your business.
